Shelf to FOB

Beverage Broker Network

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Three tier pricing engine

Start at shelf. Strip the stack. See what the supplier keeps.

Margin comes off the selling price at each tier, excise is pulled from the state table by category and converted from the metric bottle size to gallons per case, then COGS and Frontline stack on so you see supplier gross profit and net after the field team gets paid.

Case SRP$0
Retailer laid in$0
Distributor laid in$0
Supplier FOB$0

Calculator

Shelf and margin stack
Shelf price per bottle.
Margin on shelf price.
Margin on laid in price.
Product spec (drives excise)
Metric size, converted to gallons per case.
Sets proof and the tax tier.
How the state classifies it. Swings the tax a lot.
Pick a state to pull the excise rate.
Cost of goods per case
Example value. Replace with your COGS.
Excise (auto from state, editable)
Auto filled from the state table. Yellow means override it.
Gallons per case0.000
Excise per case$0.00
Trade spend
Percent of FOB funding the field team.

Show the math

1. Bottle to case SRP
2. Take retailer margin
3. Take distributor margin
4. Excise from state table
5. Pull out excise to get FOB
6. Gross profit, then net after Frontline

Excise table: FL, CA and TX carry statutory rates and tier logic verified July 2026. All other states are published 2026 figures (Tax Foundation lineage) to verify before client use. The 17 control states run spirits through the state, so their spirits number is an effective proxy, not a remitted excise, and is flagged on selection. Every rate is editable. Replace this table with BevAssets Pricing Model v4 for the authoritative state set, proof tier splits and RTD specific rates.

Get in touch

Want to learn more?

The Frontline Beverage team takes pricing from a model on the screen to feet on the street. Reach us at sales@frontlinebeverage.com.